The National Exemplar, an iconic Cincinnati restaurant, wanted a brand refresh to modernize, yet still tie to its Tudor design aesthetic.
The old logo with slab font and shield was used as inspiration in creating the new brand identity. Making the shield a stylized graphic, gives it a more modern feel and can be also utilized as a symbol for usage as a brand extension. The font was also changed to a more refined and modern slab to enhance readability. The result is a more modern and readable logo that remains true to its Tudor roots.
To continue with the tie in to Tudor elements, I created a series of graphic treatments that can be used in fun ways to keep the brand fresh, but give it a consistent language. In Tudor buildings, the dark wood trim is very graphic, and the patterns are beautiful. So this was used in a flat representation with the new brand. Since wood is a very heavy element in Tudor style, we are using a wood grain graphic to convey this feeling but again in a more modern way.
Branding elements using Tudor patterns
Brontë Bistro wanted a brand redesign that emphasized their fresh ingredients and healthy eating choices. The logo and leaf patterns reflect this natural feel and add a fresh look to this new brand suite.
Exterior signs and awnings
Branding for upscale Italian restaurant. The branding was created to have a casual enoteca feel.
Logos, icons, exterior signage, menus, web, social media, marketing materials.
Web site and social media marketing
Son of a Preacher Man
New southern style restaurant branding. Designed and hand painted a 16 foot exterior sign using reclaimed cedar boards. Church attendance boards used for menu items.
Web site design
Mods and Rockers
Mods and Rockers biker rally. I created the entire event branding and every piece of marketing material and merchandise for sale using the brand imaging.
The Presidents Room
Branding for a new restaurant including logo design, menus, coasters, drink menus and menu board holders, stamps, business cards and check presenters.
Oak drink menu boards with brass hardware built by Matt for this client
Sheltered Paws Dog Rescue
New logo and brand direction for local non profit dog rescue. Work was done as pro bono to help position their organization better in terms of marketing message and raise funds and awareness.
Icon system developed for categorizing marketing materials
Branded credit cards for giving percentage back to charity
Various logo designs
Sales brochure for new modern product design and production company. When the company needed to talk about “green” materials, they asked for way to utilize the existing brochure, so I created a wrap that can be included for each individual client as needed.
Brochure wrap promoting green building products
Brochure and wrap as one unit
I’ve always loved creating art. These are a few of the paintings and artwork I have created.
This piece made from found salvage wood and block printed
Vintage typewriter fully disassembled and made into art piece
Vintage movie camera disassembled
I love taking old pieces and creating new upcycled items….
Dresser herringbone pattern are shutter slats and a leather belt for handles
Custom built reclaimed wood tray top with cowhide insert
Foundry mold top and multiple found legs to create unique coffee or side table
This series of designs is called the “Ohm series”. The entire collection uses electrical symbols found on common schematic plans. I wanted to take something seen as utilitarian and make it beautiful. These designs we used to create home furnishings, fabrics, wallpaper, and phone cases.